Seven Stories is a concept built on the idea of gathering seven different fashion lines in one place.
A playground for women between 20 and 45 years, who loves to go shopping, but don´t have the time to visit multiple stores. Seven Stories offers customized styles for the conscious, but also a diversity of possibilities for those who like to mix, or simply just can´t decide on one style.
Customized illustrations and poems is used to visualize and tell the different stories/stereotypes;
Wonderpaint, New Industry, Black Frame, Orinoco Flow, Wild Crystal, Electric Bird and Pretty Love.